The Society of the Spectacle

          The current work was made for the Collective Body Program. This proposal was made by Soumyadip Ghosh, who said the following: “I consider retail built environment as a system of signification that gives symbolic expression to the cultural values of consumers. My effort is to look into the root causes of the changing culture and find out relations that how the retail and the real estate is taking a country forward economically or whether this growth is very superficial and not affecting the masses, to the present generation, shopping means much more than a mere necessity and malls are now fast becoming image benchmarks for communities”.
           Through this idea, I thought to make a dialogue between the book “The Society of the Spectacle”, by Guy Debord, and the images that we produced. All quotes reproduced here were taken from the first and second chapters of this book. 
          The pictures black and white by Soumyadip Ghosh and color images by Filipe Chaves.